Rebranding

Hello Beautiful People ♥

I’ve been very quiet on here as I needed some space to take a breather. I lost my way and got so caught up in trying to make enough money to survive that I fell out of love with my brand. It had started to feel like a chore, I would regularly compare myself to other clothing brands and doubt my own abilities. Times are so challenging at the moment for everyone, and running a small business has got really tough. I thought numerous times that maybe it was best to step away and shut this chapter for good. 

But I’m incredibly stubborn and I have put so much love and hard work into building this brand from nothing that I refused to give up. Stepping away from social media was a godsend. I thought not constantly posting would dramatically affect my sales, but thankfully it hasn’t. This has meant I’ve been able to realign with my values and remind myself why I started it in the beginning. I’ve been able to focus on the important stuff, like being creative again. Things are going to be different, in the best of ways…

Papillon is French for butterfly and this is my rebirth. ‘Ambaar Bazaar’ was the first chapter and this is the next. All the best bits of ‘Ambaar Bazaar’ taken forward and some exciting new things added. 

I hope you will join me for this next chapter of ‘Velvet Papillon’ 

All the love, 

Chloé x